Article Marketing - Finding Great Content for your Articles
An effective strategy for marketing your successful online business is to use articles. Many Internet marketers use article marketing as a foundational way to generate traffic to their web sites.
Do you find it difficult to come up with quality content for your articles? Sometimes it can be challenging to come up with informative and interesting content for articles that market your product or website. This article may help you to find new sources of content for your articles.
Using interviews for article content
A good strategy is to interview an expert in your niche. Then use that information as content for your articles. Here are some steps you can use with this strategy for article writing.
To encourage readers to visit your website use the interview as bait. When writing your article just use snippets of the interview mixed with your own information. This actually can help you to write more than one article doing it this way. Then at the end of your article inform your reader that the entire interview can be read at your website and include a link to this interview. Having caught your reader’s interest they are very likely to click on the link to be the interview and this will create more web traffic for your website.
When writing an article based on the interview it is important to give your article some credibility. To do this you can let the readers know what the expertise of the person you interviewed is. This is important because readers want to know why the person you interviewed is qualified to speak about this topic. When you do this in the article you then have the opportunity to use the resource box for yourself as the author. In this way you can include live links in the resource box to the web pages or products that you want to market.
Using this interview strategy it is important to plan the interview ahead of time. Think about information that your readers would be interested to learn, and planned questions to ask the person during the interview. Actually it is very obvious when someone interviews with out pre-planning, and this comes across as being very unprofessional. When selecting a person to interview, think about the kind of expert who would have interesting information to impart to your readers.
When you are conducting the interview with the expert, record the live interview. This has several advantages. Firstly you can get the interview transcribed and that means you how both audio and a written version of the interview. You can then make the interview available as an MP3 audio file or on a CD. Later you may wish to include the audio version of this interview as part of a larger product package.
After completing the article, to give the person you interviewed a copy of it. Apart from being an act of courtesy, you may find this person has a mailing list of their own and they will send a copy of your article to their subscribers. This will also increase your own mailing list as the resource box will contain your live links.
Readers enjoy interviews with experts in topics that they are interested in. In fact you may find that your sales increase by using this method.
PortalFeeder provides excellent training and has powerful software to help members with article marketing, as well as other aspects of creating a successful online business.