Can A Blog Help A Business?

The rise of the blogger came in a roundabout way, stemming from the communities that began to arise in the early days of the internet. Centering on particular interests, these groups used such things as electronic bulletin boards and email lists to communicate, but the mechanics of contact were awkward. As some mused on how to make the interactions more natural, the idea of a daily diary with back-and-forth communication began to take hold.

This was where the software for blogging entered the picture. It built slowly up from simple beginnings, where the blogger made frequent entries but still couldn’t receive any responses. One form of the software made a quantum leap ahead when forums could be created that allowed people to make sequential posts in a “thread” that followed a particular topic. But once software emerged that allowed daily diary-style entries with the capacity for people to comment on each entry, then real modern blogs became possible.

While 1998 was the year the world first saw a blogging site as it’s known today (Open Diary, established in October), the big year for blogging seems to have been 1999, since it witnessed the debut of sites like LiveJournal, Pitas.com, Diaryland, and the well-known www.blogger.com site. Even the word “blog” was coined in this year. It was a shortened form of “weblog,” first used in 1997 by Jorn Barger on his “Robot Wisdom Weblog.” In 1999, Peter Merholz broke the word down to the phrase “we blog,” and finally Evan Williams at Pyra Labs popularized the use of ” a blog” as a noun, and “to blog” as a verb.

Once multi-member blogging sites were established, the phenomenon took off in a big way. In 2003, WordPress, another major site, was introduced, based on open source blogging software. As blogging grew in popularity, the use and value of blogs became more and more apparent, and in more realms than anyone had dreamt of being possible.

Blogs are now entertainment sites, gossiping about famous people. Company websites might include a blog for communicating with customers. Blogs spring news that can make or break politicians, the writers functioning as a new type of journalist. The blogger is king, digging for information, giving tips, connecting helpers with those who need them. Whatever type of connection people want, there are blogs to provide it. And more than any of that, they still serve the function that they were originally designed for, which is providing a diary site where people can record their thoughts and hear what others have to say about them.

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