As I mentioned in the last post in the series, How to Use the Free Tools Available to Brand Yourself as a Trusted Expert, the following step in using blogs to become a Trusted Expert is to kick off your own blog.
So, how does one decide what to blog about? Well, you could blog about anything truly, but since this series is about the way to make your web business more successful, I’d counsel that you do it about your business and your products ( niche ). Duh.
Precisely what about your business may be harder to decide.
perform some research ( you should already know from your reading / commenting phase ) and see what’s out there in your niche. Is there a gap that you could fill? Is there some information about your class that you think is important to get out there, and that will resonate with your Buyer Personas? Then thatis what your blog should be about.
Now here’s the list of things you’re going to wish to know before you start your blog :
* Your Domain ( URL ). Is it going be an extension of your existing main website, or will it have a singular name with branding and just point back to your site? Or is your blog going to be the main site? If this is so you also have to decide what persona and feel you want your blog to have, that may influence the domain, tagline, and name you choose. If you’re already adding your blog to your existing site, then you are somewhat limited as to choice, as it should relate back to the first site in some way. But if your blog is the whole site, then the sky and your inspiration in the limit.
* The tagline remember that both the name and the tagline become searchable, so you must pick them conscientiously to make certain that you’re indexing under the right keywords for your business.
* The name ( seems straightforward, but you will potentially spend longer coming up with this than all of the rest ).
The reason why I am informing you to take a while to come up with these 3 things is this : while you can change them later, as the search engines will reindex a site and youwill maintain your rankings, but you may lose something more intangible - the branding and peronsa that you had built with that name or URL.
So, while you can go back and change it afterwards, putting a little thought and effort into it before you start will save you a headache and a bunch of rebranding after.
Here are the other things youwill have to know when starting up your own blog :
Your design. There are a large amount of software decisions out there with customizable interfaces. If you’ve already got afeel and look that you like for your internet site, you can tweak it and use it for your blog. Or, if youwant something a little more stand-alone, you can just use the same colours ( to connect it to your main site ) but has a totally different feel and appear. You can always go back and modify it later, so don’t stress out about this one as much. Design is far more of a learning experience, and and you’ll be testing elements to know exactly what your buyers want ( and do not worry, we will get to that part later, too ).
Your voice. Blogs, more than any other kind of writing on the net, have to have a personality. The most successful blogs have their own unique voice that’s so powerful that you can virtually imagine the person talking when you’re reading it. And although I’ve done posts on good grammar before, you need to walk a fine line yes, use good grammar and spelling whenever it’s possible, but you may take liberties if it suits your voice. I’ve used non-good grammar thingies ( see ) where it’s suitable. But if you keep to good grammar in every other way, it will be apparent that you are doing otherwise for color and humor instead of that you donot know any better.
Above all, remember that your blog is meant to be about you and your business. Don’t try to be something that you are not a gigantic part about being a Trusted Expert is the fact that you are authentic.
final point on this topic… Just start a blog. I am major here and I highly counsel everybody have a blog that’s on a topic they are keen about and particularly if they need to be regarded as knowledgeable in that niche.
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