Ever Received A Subliminal Message?

In advertisements, it is very difficult to spot a subliminal message. These types of messages are being expressed below the threshold of the conscious mind and are registered at the subconscious level. Good, bad and even neutral messages can be carried in this fashion. Typically, subliminal advertisements are shown between movies. The mind is being shifted to another conscious level when seeing these types of commercials. A sudden stimulus can occur and be recognized in the subconscious mind much later. They condition without the viewers being aware that their thinking is being modified. This unnoticed stimulus motivates people silently to purchase the advertised products. The messages are camouflaged within the advertisements.

It can be said then that a subliminal message is a message that is delivered underneath the conscious into the subconscious. Sublimated messages are simply just visual or audio messages that are embedded into another medium so that they go unnoticed by the conscious mind. The most powerful representation of ideas that appeals to the emotional and unconscious mind is thought to be through sublimated messaging. It is an unknowing response to a stimulus. Normal levels of thought are not enough to perceive such messages, as they are designed to seek out the subconscious mind.

In 1959, a man named James Vicary carried out a study where messages were flashed across a movie screen. His claim that flashing the words “drink coke” and “eat popcorn” caused sales of the two products to raise significantly among the movie goers. His results were never duplicated by any other researchers and in fact, in his later years, Vicary admitted that he falsified his findings.

However true or untrue his findings turned out to be, the damage was already done. Subliminal advertising had become exposed to the public psyche, and people were shocked at how easily the subconscious mind could be manipulated. Sublimated messages were later banned from television and radio by several countries and even investigated by the CIA.

Although his experiment was a fraud, Vicary spurred modern researchers to investigate this phenomenon of mind programming. Using the latest technologies, they have shown that these hidden messages can indeed influence subconscious thinking.

Although keeping away from subliminal advertisements may not be possible, since they may pop up at any time, diverting the mind’s attention to something else is perhaps the only way to keep the brain from storing a subliminal message. There are laws that do restrict the use of these messages on television, radio and at movie theaters, yet these laws are not powerful enough to control the large advertising companies from producing such advertisements anyway.

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