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Businesses today are finding new ways to attract customers to sell their products and services. The traditional ways of advertising like Print media, Television and Radio are replaced by Internet and Mobile phone. The Internet has already revolutionized the Marketing and Advertising areas of businesses. Today more and more businesses are using the Internet marketing for reaching out to customers and sell their products and services. The reason for this is the potential World Wide Web is offering and its reach to various demographics of customers. But read 5 Top reasons why a Marketing Campaign fails… to make your marketing campaign successful.

In addition to internet, another medium for advertising and connecting with your potential customers is quietly forming called Mobile Marketing. It is nothing but marketing the products and services of your business on the mobile phone using various mobile technologies. Thanks to 3G and smart phones like Apple’s iPhone, it is this form of marketing which is catching up with mainstream media. One of the most popular mobile marketing is the Short Message Service (SMS) marketing. Short Message Service is a universally available service that has become a key part of people’s lives from both personal and business perspectives. Using this service helps the marketers to get in touch with their prospective customers in the direct contact and thus has high impact.

Here are few facts just to give you the potential of this media (Courtesy GSM Association):

? More than 2.6 Billion GSM Connections today worldwide.

? More than 1 Billion mobile phones will be sold this year.

? People today spend 40% more time on mobile calls than they did in 2000.

? Annual mobile advertising spend will be $ 14 Billion in 2011.

The really interesting one among the above facts is the last one, showing the advertising potential of this Mobile marketing. With the emergence of new technologies and more feature rich mobile phones, more and more businesses are using the Phone Marketing for advertising.

The unique advantage of using the mobile marketing campaign is that using this method you can contact your customer anywhere and at any time. And this is already proven by the fact that many big corporations like Coca-cola, Procter and Gamble, etc., are using the mobile marketing strategy in their campaigns. The SMS technology enables to send the messages of short text and numeric data instantly and efficiently between cell phones. This feature allows the delivery of a wide variety of SMS information such as financial transactions information, news updates, discount coupons, latest scores of sports constantly.

It is estimated that about 1200 billion text messages will be sent annually and this figure is bound to increase with more cell phones being used and feature rich mobile phones are flooding the market day after day. This can be also be said based on the fact that the developing nations like India and China are continuously increasing the use of mobiles and thus the market is expanding ever before.

Main benefits of SMS marketing are:

1. Allows you to target your customers effectively and efficiently by providing the opt-ins method.

2. Allows you to customize your marketing campaign based on wide variety of demographics like location, area, gender and age.

3. Most cost effective.

4. Provides a reliable and efficient method of delivering your message to your customers.

5. Helps you to deliver your message instantly. This helps you to notify your customers in no-time and thus less time to market your products and services.

6. Customers find more privileged if they receive a SMS message from you. This helps to build the trust and increase the loyalty towards your products and services in the long term.

7. And last but not least, it is completely environment friendly. Using this method, you will have a positive impact on the environment as it is complete digital and involves no paper.

The Mobile SMS marketing can be used by any kind of business and also by non-profit organisations and government agencies. One of the foremost problems with Mobile marketing is the spam. It is similar to email spam but here we receive the text messages on our mobile phones from advertisers that did not have permission to contact. In order to have a successful mobile marketing campaign, it is recommended to use the opt-in method to contact the customer for both ongoing and one-time messages. This will not only help you to target the right customers but also will build the trust with the customers.

Setting up of SMS marketing campaign is easy and there are many companies offering these services today. Also read Top ways to boost web traffic, if you are looking for other channels of marketing. Even if you are trying to market a business with auto loan calculator - the tips will always help.