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Subliminal Advertising: A Mind Control?

December 08th, 2009

It is your ability to block out most of the stimuli reaching your senses that allows you to remain focused on any given task at hand. If everything that is actually happening around you were to become completely apparent to you, you would have sensory overload and be unable to complete even the most basic task. The only time you are aware of other stimuli is when they require your attention. It is at this time that the subconscious mind signals the conscious mind of this stimulus. Subliminal advertising acts directly on the subconscious mind.

As you go through life and age, your conscious mind is offered beliefs, usually from parents, friends and teachers, which you either accept or discard. Once critically analyzed by the conscious mind, these beliefs are then passed into the subconscious mind for storage and later retrieval. In order to program the subconscious mind with stored information, it is usually necessary for the information to pass through the conscious mind initially, where it can be analyzed and accepted or rejected. The conscious mind acts as a sort of gatekeeper to the subconscious mind. Through the use of subliminal advertising, it is possible to present images and audio directly to the subconscious mind without any interference from the conscious mind.

However, with the multitude of varied marketing strategies today, television commercials are probably the last place where subliminal advertisements are used. Subliminal ads are a bit harder to find in newspapers and magazines, where the use of images has become the most popular way for companies to promote their products.

Advertisers have known how to harness the power of subliminal messaging for decades. They can make a connection between their product and a pleasurable experience, feeling, belief or physical drive at a subconscious level through the use of subliminal advertising. It is in the same way that advertisers use subliminal messages to try to influence your buying behaviors, and you too can use subliminal messages to influence your own behaviour. You can instill new belief systems and behaviors that are the similar to successful, confident people.

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December 08th, 2009 00:58:31
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